Changes to the Advertising Codes: nutrition and health claims in food ads
Today, the Broadcast Committee of Advertising Practice (BCAP) revised its TV and Radio Advertising Standards Codes to ensure they do not conflict with the legal requirements of Regulation (EC) 1924/2006 on nutrition and health claims made on foods (NHCR). Read more
Crème de la crème: the ASA’s Health and Beauty Products and Therapies Advertisements Survey 2009
The health and beauty market is huge and competition within it is fierce, which can lead to bold claims from advertisers in this sector. All advertisers must ensure their product claims, bold or not, are substantiated. In 2009, the ASA has already issued over 150 rulings on ads for health and beauty products. Here, we highlight some examples as well as recent findings from the ASA’s Health and Beauty Products and Therapies Advertisements Survey 2009. Read more
Cheers to the last three years
For the third year in a row the results of the ASA’s survey of alcoholic drink ads show an impressively high compliance rate with the Advertising Codes. Alcohol advertisers, their agencies and the media continue to properly interpret and apply the alcohol ad rules, which were strengthened significantly in 2005 and which ensure alcohol ads remain responsible. Read more
A minor matter of major importance
If they choose to feature children in their ads, advertisers must take into account public sensitivities about how and for what purpose they are featured. The public are quick to lodge a complaint with the ASA if they see something that they believe is harmful, offensive or inappropriate. Some salutary lessons on this topic can be learned from recent ASA adjudications. Read more
Say it loud and say it proud: “I am an Advertisement”
An ad may legitimately draw an association with or adopt the style of a magazine, a TV programme or a website, for example. But it must be designed and presented in such a way that it is clear that it is an ad. If there is an obvious possibility for confusion, don’t be shy: say it loud and say it proud: “I am an Advertisement!” Read more
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Dates for your diary
Specialist Advice:am seminars Our specialist training seminars explain how the Codes apply to specific sectors and the lessons from ASA adjudications and give general information about the system and how advertisers can work best with CAP and the ASA.
5 November 2009 Alcohol This comprehensive seminar will take a close look at the Advertising Codes and the issues impacting on the alcohol sector. It will also provide an overview of how other types of marketing communications are controlled by The Portman Group, including sponsorship and labelling.
For more information and to book your place, go to our website.
The Committee of Advertising Practice (CAP) is the industry body responsible for the UK advertising codes. The Non-broadcast Committee is responsible for the British Code of Advertising, Sales Promotion and Direct Marketing that applies to non-broadcast marketing communications; the Broadcast Committee is responsible for the Broadcast Advertising Codes. The Advertising Standards Authority is the independent body that endorses and administers the Codes.
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The Committee of Advertising Practice, an unincorporated association The Broadcast Committee of Advertising Practice Ltd, Registered Number 5126412 The Advertising Standards Authority Ltd, Registered Number 0733214 The Advertising Standards Authority (Broadcast) Ltd, Registered Number 5130991
Registered Office: Mid City Place, 71 High Holborn, London, WC1V 6QT
