There has recently been a changing of the guards in the CAP and ASA hierarchy. Roger Wisbey, the former Secretary of CAP and BCAP has retired after 14 years. In his place, we welcome Shahriar Coupal, the previous manager of CAP's Code Policy team. We took the opportunity to ask Shahriar a few questions. Read more
The Code Review: a busy summer for CAP and BCAP
These summer holidays may be a quiet time for some organisations but it promises not to be for CAP and BCAP who must immerse themselves in the thousands of responses that they have received to their Code Review consultations. Read on to learn more about the next steps that CAP and BCAP must undertake before implementing the new Codes. Read more
HFSS TV advertisements: finding the right balance!
BCAP has considered Ofcom's interim findings on the effectiveness of the rules on TV ads for HFSS products. This article is a bite-sized summary of Ofcom's findings and BCAP's consideration of them. Reed more
Sexism and sensibility
The portrayal of men and women in ads in gender-stereotypical or unflattering roles has the potential to cause offence. What is pernicious sexism to one person, however, may be light-hearted humour to someone else. In determining whether such portrayals are likely to cause serious or widespread offence the ASA must consider the content and the context of the ad and be mindful of generally accepted standards in society. Read more
New Antioxidants AdviceOnline entry
The ASA has investigated many claims about the purported health benefits of antioxidants. The Copy Advice team has now summarised all the adjudications in a single comprehensive entry on the Advice Online database on the Copy Advice website. Read more
Avoid breaching the CAP Code and potential ASA action, make Copy Advicepart of your campaign. The new website offers an extensive searchable database of advice with over 400 entries that are updated with landmark decisions, CAP Code, Help Notes - a comprehensive guide to the interpretation of the rules on a sector or issue, Case studies, Useful links, news on development and regulatory issues and other useful informaton. Register to access the full advice database to ensure your non-broadcast campaigns comply with the CAP Code.
Dates for your diary
Specialist Advice:am seminars Our specialist training seminars explain how the Codes apply to specific sectors and the lessons from ASA adjudications and give general information about the system and how advertisers can work best with CAP and the ASA.
15 September 2009 Videogames advertising 7 October 2009 Holiday and travel 26 and 27 October 2009 Graduate training seminars
For more information and to book your place, go to our website.
The Committee of Advertising Practice (CAP) is the industry body responsible for the UK advertising codes. The Non-broadcast Committee is responsible for the British Code of Advertising, Sales Promotion and Direct Marketing that applies to non-broadcast marketing communications; the Broadcast Committee is responsible for the Broadcast Advertising Codes. The Advertising Standards Authority is the independent body that endorses and administers the Codes.
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