CAP Update

Nutrition and Health Claims Regulation

The regulation requires a few changes to take effect in the CAP and BCAP Codes to ensure that the Codes and the regulation are in harmony. The CAP Code changes take effect today. BCAP, which is obliged to consult on Code changes, today starts a consultation that closes on 16 February.
Read more.

Verifiability

An ECJ judgement in 2006 explained what the need for comparative claims in ads to be “verifiable” meant in practice. A recent ASA adjudication has reminded advertisers about that judgement. Click here to read what it means for your comparative ads.

More research to come on food and alcohol advertising

CAP and BCAP will review recent research on food advertisements and alcohol advertisements separately from the main Code Review consultation. Read more.

'Twas the season

A cocktail of recent ASA adjudications on complaints about alcohol ads remind us of the need for alcoholic drinks to be advertised responsibly. Read more.

Searching for advice on your ads?

The CAP Copy Advice team is planning to launch a new dedicated website that will make essential help and guidance easily available to marketers all in one place. Read more.

Food ads compliance report

The Compliance team has published the findings of its Food and Soft Drink Advertising Survey 2008. The team conducted a monitoring exercise to measure the compliance rate of food advertisements in a variety of media and, in particular, against the new, tightened content rules. The report reveals an extremely high compliance rate, with 99% of ads surveyed deemed to comply with the Codes. Significantly, only one ad breached the new food rules. Read more.

Bon Voyage to misleading cruise holiday prices

When cruise companies and travel agents publish prices, how can we be sure that they are above board? After an upheld ASA adjudication about a travel agent that compared its discounted prices against top brochure prices, CAP has been working closely with the cruise and travel industries to make sure that others don’t sail too close to the wind. Read more.

Stressed about the size of your small print? Suffering from banner ad anxiety?

A recent ASA adjudication gives lessons to marketers using banner ads on the Internet. One click satisfied the ASA; one click here could help you.

No prizes for mal-administered sales promotions

Sales Promotions are useful ways of drawing more attention to your brand and ensuring more customers buy your products. But, if they aren’t run properly, you could face the wrath of customers and complaints to the ASA. For more information on the recent CAP survey on sales promotions click here.

Realistic representation of consumer experience

Although it is fair to say that advertisements are designed, and indeed are allowed to, cast a product in the best possible light, advertisers should ensure that their ads give a realistic representation of what consumers will experience. Read more.

Events dates for your 2009 diary!

CAP has a long and varied line-up of training events planned for 2009. Find out what’s on and when.

The Committee of Advertising Practice (CAP) is the industry body responsible for the UK advertising codes. The Non-broadcast Committee is responsible for the British Code of Advertising, Sales Promotion and Direct Marketing that applies to non-broadcast marketing communications; the Broadcast Committee is responsible for the Broadcast Advertising Codes. The Advertising Standards Authority is the independent body that endorses and administers the Codes.

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	News from the Committee of Advertising Practice January 2009