Research and surveys

We survey media and industry sectors to check the compliance rate and identify any potential problems. Our research is usually targeted towards sensitive sectors or those that have a history of problems.  If we find ads that break the Code, we contact the advertisers and the clearance centres in the case of broadcast advertising, asking them to ensure that breaches are removed from ads.

In 2008, alongside our daily monitoring work, the Compliance team also undertook eight surveys, looking at a total of 3,856 ads across all media.  Thanks to the commitment of industry to advertise responsibly, our surveys show that the overwhelming majority of ads, more than 97% on average, are compliant with the rules.

Our latest reports include:

• Health and Beauty Product and Therapies Advertisements Survey 2009
• Alcohol advertising survey 2008
• Video games advertising survey 2008 
• Sales promotion survey 2008 
• Food and soft drink advertising survey 2008 
• Environmental claims survey 2008 
• Digital media survey 2008 
• Alcohol advertising survey 2007 
• Cosmetics advertising survey 2007 
• Gambling survey 2007 
• Food and Soft drink survey 2007 
• Young people and alcohol advertising 2007 
• Alcohol Survey 2007 
• Telecommunications Survey 2007 
• Utilities Survey 2007 
• Health and Beauty 2006 
• Slimming 2005 
• National Press Survey 2004 
• Sales Promotion Survey 2003