Research and surveys
We survey media and industry sectors to check the compliance rate and identify any potential problems. Our research is usually targeted towards sensitive sectors or those that have a history of problems. If we find ads that break the Code, we contact the advertisers and the clearance centres in the case of broadcast advertising, asking them to ensure that breaches are removed from ads.
In 2008, alongside our daily monitoring work, the Compliance team also undertook eight surveys, looking at a total of 3,856 ads across all media. Thanks to the commitment of industry to advertise responsibly, our surveys show that the overwhelming majority of ads, more than 97% on average, are compliant with the rules.
Our latest reports include: