Newsletters
Our quarterly newsletter Update@cap informs industry members of important developments in ad regulation, ground breaking adjudications that set a precedent and key external factors that impact on the rules.
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Previous editions of Update@CAP are listed below:
(please note that due to the recent re-launch of the CAP website, the older editions of Update@cap contain broken links. However, all articles are available on this website via our Latest news section or Site search).
October 2009
Changes to the Advertising Codes: nutrition and health claims in food ads; CCrème de la crème: the ASA’s Health and Beauty Products and Therapies Advertisements Survey 2009; Cheers to the last three years; A minor matter of major importance; Say it loud and say it proud: “I am an Advertisement”; Have your say in the ASA’s process review; CAP website; Dats for your diary.
July 2009
Playing by the rules - CAP and BCAP launch new Guidance for video games and films ads; Meet the new secretary of CAP and BCAP; The Code Review: a busy summer for CAP and BCAP; HFSS TV advertisements: finding the right balance!; Sexism and sensibility; New Antioxidants AdviceOnline entry; Copy Advice website; Dates for your diary.
April 2009
Getting a rise out of the watchdog can result in your ad coming down; Keep taking the medicine?; "You don't drink? That's soooo boring!"; OFCOM shows the way to the HFSS and scheduling restrictions; VW upsets the "volks"; Science and statistics can ground your ad; More things are in heaven and earth than are dreamt about in your advertisement; Reminders and dates for your diary
January 2009
Nutrition and health claims regulation; Verifiability; More research to come on food and alcohol; 'Twas the season; Search for advice on your ads?; Food ads compliance report; Bon Voyage to misleading cruise holiday cruises; Stressed abotu the size of your small print? Suffering from banner ad anxiety?; No prizes for mal-administered sales promotions; Realistic representation of consumer experience and Events dates for 2009.
September 2008
Hits meaningless measuremes of website traffic, Gambling guidance, cars ads, animals and animation, food dvertising to children: OFCOM review; Alcohol Survey 2007
May 2008
CAP Annual Report 2007; Code Review; Cosmetics Compliance Survey; environment; gambling; Sound levels of TV ads
February 2008
Green claims; travel; violence in ads; gambling; broadband speed claims; food and soft drinks; ads and children; cosmetic surgery ads; Code Review; direct marketing; training and events
November 2007
"Free" claims; green claims; travel offers; celebrities in ads; HFSS product / brand ads Guidance Note
September 2007
ASA Chairman; beauty ads; fear and harm;gambling; telecoms and utilities; alcohol; on-screen text; Europe
May 2007
Sound levels of ads; anti-smoking advertising; prescription only medicines
March 2007
Sound levels of ads; sex and violence; headlines and footnotes; comparative claims
December 2006
Telecoms Help Note; food advertising; prize draws; shock tactics; green claims
August 2006
Free claims; language; online remit; political advertising; functional food; gambling ads consultation; flight prices; Ad Alerts; General Media Panel
May 2006
Premium rate telephone lines; alcohol ads and diet and nutritional claims; food; remote gambling; Olympics; Copy Advice; Annual Report
February 2006
Viral ads; technical code changes; toothpaste TV ads and dentist recommendations; e-mail marketing and data protection; Chinese medicine ads; compliance; scams; phone tarrifs