Advertising Guidance Notes
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Guidance on Interactive TV
The programme aspects of the Guidance lapsed on 25 July 2005, on publication of the Ofcom Broadcasting Code.
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Help Note on Price Indications and Comparisons in Teleshopping Advertising
Guidelines for teleshopping service providers to help minimise the potential for misleading price comparisons or indications in teleshopping advertising.
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Television and Radio
Guidance on "Free Claims"
This Note advises on "free" claims made in broadcast advertising and non-broadcast marketing communications.
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Guidance on the rules for gambling advertisements
Guidance on three aspects of the gambling-related clauses in the CAP and BCAP Codes
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Guidance for video games and films
Guidance on the advertising of video games and films in response to the Byron Review.
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Radio Only
Help Note on health, diet and nutritional claims in radio alcohol advertisements
A new rule on heath, diet and nutritional claims in radio alcohol ads was published on 3 April 2006. Campaigns that would not comply with the new rule have a period of grace until 3 July 2006. All alcohol ads on air on or after 3 July 2006 will have to comply with the new rule.
This Note offers guidance on the rule regarding health, diet and nutritional claims in radio ads.
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