News Feed

CAP welcomes announcement on extension of CAP Code online

Mon, 08 Mar 2010 00:00:00 GMT

We welcome the Advertising Association’s (AA) announcement recommending the extension of the CAP Code to cover marketing communications on companies’ own websites.

Post-conception Advice Services in the BCAP Advertising Code - Delay in BCAP’s regulatory decision

Mon, 01 Mar 2010 00:00:00 GMT

BCAP announces that its proposal to include a rule in the BCAP Advertising Code about post-conception advice services will be subject to further discussion with Ofcom. This will not delay the launch of the Broadcast Advertising Code scheduled for publishing shortly.

Changes to the Advertising Codes: nutrition and health claims in food ads

Fri, 30 Oct 2009 00:00:00 GMT

Today, the Broadcast Committee of Advertising Practice (BCAP) revised its TV and Radio Advertising Standards Codes to ensure they do not conflict with the legal requirements of Regulation (EC) 1924/2006 on nutrition and health claims made on foods (NHCR).

A minor matter of major importance

Thu, 29 Oct 2009 00:00:00 GMT

If they choose to feature children in their ads, advertisers must take into account public sensitivities about how and for what purpose they are featured. The public are quick to lodge a complaint with the ASA if they see something that they believe is harmful, offensive or inappropriate. Some salutary lessons on this topic can be learned from recent ASA adjudications.

Alcoholic Drinks Compliance Survey 2008 - Cheers to the last three years

Thu, 29 Oct 2009 00:00:00 GMT

For the third year in a row the results of the ASA’s survey of alcoholic drink ads show an impressively high compliance rate with the Advertising Codes. Alcohol advertisers, their agencies and the media continue to properly interpret and apply the alcohol ad rules, which were strengthened significantly in 2005 and which ensure alcohol ads remain responsible.