News Feed

Webcast of Advice:am seminar on the new CAP and BCAP Codes

Tue, 13 Jul 2010 23:00:00 GMT

The new UK Advertising Codes will come into effect on 1 September 2010 when the ASA will begin to apply the new rules. Watch the advice seminar to help you get up to speed with the changes.

CAP Chairman announces his retirement

Mon, 12 Jul 2010 23:00:00 GMT

Andrew Brown has announced his retirement from the Chairmanship of the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). Andrew has chaired CAP since 1999 and BCAP since 2004 having led the industry task force that negotiated the ‘contracting out’ of broadcast advertising regulation from Ofcom.

Child’s play: Why advertising regulation takes a grown-up approach to protecting children

Wed, 23 Jun 2010 23:00:00 GMT

Arguably, the cornerstone of the UK advertising regulatory system is the emphasis it places on protecting children. This has always been the case but it is perhaps now, more so than ever, that the system has to demonstrate its commitment to, and effectiveness in, upholding this aim.

Publishing hard copies of the Advertising Codes

Wed, 23 Jun 2010 23:00:00 GMT

In March, we launched the new ‘BCAP Code: the UK Code of Broadcast Advertising’ and the new ‘CAP Code: the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing’. Three months later and we are on the brink of publishing the hard copies of the Codes. So why the delay?

New Travel Marketing Help Note: Preparing your campaign for take-off

Wed, 23 Jun 2010 23:00:00 GMT

As one of the most dynamic and often turbulent consumer markets to work in, advertising is critical in the Travel Sector. CAP’s recently published Travel Help Note contains significant revisions to the previous guidance and aims to address potential pitfalls by bringing together, in one document, advice relevant to a broad cross-section of travel marketers.