Want to understand more about Online Behavioural Advertising (OBA) regulation in Europe?

Join this free webinar run by the EDAA (European Interactive Digital Advertising Alliance) on Monday, March 31 2014, at 3.00 pm GMT (4.00 pm CET).

The EDAA licences the ‘OBA Icon’ to companies involved in Online Behavioural Advertising across Europe. The OBA Icon is a consumer-facing, interactive symbol that links consumers to an online portal, www.youronlinechoices.eu , where they can find easy-to-understand information on the practice of OBA as well as a mechanism for exercising informed choice – if they so wish, consumers may ‘turn off’ OBA by some or all companies.

The EDAA’s guiding principles are laid out in the Best Practice Recommendation for Online Behavioural Advertising of the European Advertising Standards Alliance (EASA), which also underpins the OBA rules in the UK Advertising Code.

During the webinar, you will gain key information on:

• The need for a strong Self-Regulatory Programme on OBA in Europe
• How it works (incl. key obligations of various business models)
• Consistency between markets
• Relationship with the ePrivacy Directive
• Joining the Programme
• Steps towards compliance

Register for free http://www.edaa.eu/edaa-webinars/

More information about OBA regulation in the UK:

Advertising Code rules

OBA Helpnote

Regulatory statement


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