The food advertising rules were significantly tightened in 2007 in response to public concern about rising levels of childhood obesity and the need to help protect children’s health. These new rules aimed to reduce the appeal to and the exposure of children to ads for less healthy foods and diets.
In light of this, we undertook surveys to measure the number of ads that were sticking to the content rules surrounding food and soft drink product advertisements.
Previous surveys:
Food and Soft Drink Advertising Survey 2008.pdf
Food and Soft Drink Advertising Survey 2007.pdf