Following a comprehensive root and branch review and a full public consultation, the Code owning bodies, the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP), today publish the new UK Advertising Codes. The revised rules will come into effect on 1 September 2010, allowing advertisers time to familiarise themselves with the changes and ensure campaigns comply with the new rules. Until that time, the ASA continues to apply the existing Codes. The new Advertising Codes, an overview of the key changes and the full evaluation by CAP and BCAP of the significant responses from stakeholders can be found at CAP website.

Read the announcement by CAP and BCAP.

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