The ASA has published an update on its response to the recommendations made in the Process Review.

The Process Review is about getting better at what we do. Being more effective, efficient, cost-effective and in tune with our stakeholders. 

This second update shows our continued progress. Having set out our Preliminary Response to the recommendations in June, we are now providing an update on the recommendations we are taking forward, those that are in progress and ideas that we’ve considered but rejected. 

The recommendations we are taking forward will benefit consumers by helping to make our operations more efficient, more focused on priorities and more effective at resolving investigations quickly.

They will also benefit advertisers and other stakeholders by increasing their awareness of our operations and how we apply the Advertising Codes, enhancing two-way communication, closing cases more speedily and, ultimately, helping to improve the already high level of compliance with the advertising rules.

We will publish The ASA’s Final Response to the Process Review in 2011. It will outline in full the changes we are introducing, which we expect to have a lasting effect on our work.

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