	December 2004

The Committee of Advertising Practice (CAP) is the industry body responsible for the UK advertising codes. The Non-broadcast Committee is responsible for the British Code of Advertising, Sales Promotion and Direct Marketing that applies to non-broadcast marketing communications; the Broadcast Committee is responsible for the Broadcast Advertising Codes. The Advertising Standards Authority is the independent body that endorses and administers the Codes.

BCAP Codes and where to find them

The ITC and Radio Authority ad codes no longer exist; we now have BCAP codes. Have you seen them yet? If not, click here.

Broadcast complaint handling

What happens when someone complains to the ASA about one of your TV or radio commercials? If you already know, you don't need to read this article! If you don't, perhaps you'd better click here.

Stay in touch with the CAP Copy Advice team

Some of the CAP Copy Advice team's contact details have changed. Make sure you make a note of them. Click here to find out what they are.

New Year resolutions for alcoholic drinks

At the end of October, Ofcom published new rules for the advertising of alcoholic drinks on TV in 2005. Do you know what they are and when they come into effect? Click here to find out.

FREE advice from CAP!

If you are on holiday and the price you have paid covers the cost of meals, are those meals "free"? Are the 1000 free minutes or the 100 free calls on your mobile "free"? If you don't know the answer, click here.

Don't leave Santa short of gifts this Christmas

Christmas must be the worst time to make promises that can't be kept. It's frustrating enough to find the product you wanted to buy is not available or is more expensive than you were led to believe; but when you were buying that gift for someone special the disappointment is even greater. Find out how the advertising rules demand that advertisers keep their promises on availability. Click here.

New ASA meets new agency recruits

The ASA recently conducted its annual seminar series to IPA agencies' graduate intake. For the first time, the ASA was able to include information on agencies' responsibilities in broadcast advertising as well as non-broadcast campaigns. Click here to find out more about the seminars.

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