CAP Update

CAP Annual Report 2007

2007 saw the alcohol, food and gambling sectors coming to grips with new advertising rules and CAP and BCAP began work on reviewing their Codes in full. Find out more and read the CAP and ASA Annual Report for 2007.

The CAP and BCAP Code Review

Many of you will have heard or read something about a review of the CAP and BCAP Codes. Click here for more information and to read how you can ensure you can have your say.

ASA checks whether cosmetics claims scrub up

The ASA has published the findings of its Cosmetics Advertising Survey 2007. It reveals that, although cosmetics advertisements achieved an encouraging rate of compliance with the CAP and BCAP Codes of 93%, some sectors performed better than others. Read more.

Make sure you back a winner

Although some of us like a flutter, it pays to be careful when devising campaigns; you could lose out. The ASA has recently investigated two campaigns for gambling products, both in non broadcast and broadcast media. If you choose to gamble with your campaigns, make sure they comply with the Code. To ensure you back a winner, click here.

Past related story:
Ensuring your ads are a safe bet

Sound Bites

On 6 May, BCAP published its new TV sound levels rule, which is intended to ensure that TV ads’ sound levels correspond as closely as possible with programmes. Read more.

Update on Environmental claims in ads

The ASA continues to investigate and adjudicate on complaints about environment claims in ads. An ASA stakeholder consultation and a CAP industry training seminar hope to thrash out a way forward to ensure fewer ads making environmental claims breach the Codes. Read more.

User satisfaction with CAP Copy Advice soars to highest ever levels

If you have used our Copy Advice service for non-broadcast ads, see how well other users have rated it. If you have not, check the extraordinarily high satisfaction of those who do. Our advice is fast, free and confidential; can you afford to do without it? Read more.

Recent and future events

CAP’s training seminars cover all types of topics from how to comply with the latest rules to how the rules apply to specific sectors or topics. Read about recent and future training events run by CAP.

The Committee of Advertising Practice (CAP) is the industry body responsible for the UK advertising codes. The Non-broadcast Committee is responsible for the British Code of Advertising, Sales Promotion and Direct Marketing that applies to non-broadcast marketing communications; the Broadcast Committee is responsible for the Broadcast Advertising Codes. The Advertising Standards Authority is the independent body that endorses and administers the Codes.

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The Committee of Advertising Practice, an unincorporated association
The Broadcast Committee of Advertising Practice Ltd, Registered Number 5126412
The Advertising Standards Authority Ltd, Registered Number 0733214
The Advertising Standards Authority (Broadcast) Ltd, Registered Number 5130991

Registered Office: Mid City Place, 71 High Holborn, London, WC1V 6QT