Seek Copy Advice on your telecoms ads and benefit from an update to CAP’s Help Note on the Advertising of Price Claims in Telecommunications Marketing.  Click here to find our more.

OFCOM has, after much deliberation, decided on the new TV restrictions on the advertising of food and soft drink advertisements to children. They are neither what the industry wanted for itself nor what the pressure groups wanted the Government to impose on the industry. To that extent, one might think OFCOM has got it right. But, in what many in the food and advertising industries see as departing from evidence-based measures and as setting the scene for the regulation of advertisements for food products in the UK along lines that many other countries might well adopt in future, OFCOM has aroused the ire of much of the industry. Click here for more information about the new restrictions.

Fancy a taste of fame and fortune? Thousands did this summer when they entered a prize draw to become the new Big Brother housemate. But some were outraged to see their entries rejected because they were under 18, a fact that had not been mentioned in advertisements for the promotion. Click here to find out how your prize draws can avoid misleading consumers.

Some recent ASA adjudications have highlighted the fine line some charity advertisers tread when trying to promote their organisations and attract donations. It’s easy to go too far and get it wrong. Click here to find out how to avoid the pitfalls.

In what is becoming a growing trend, advertisers are increasingly appealing to consumers’ sense of eco-friendliness by making claims about the climate-saving properties of their products. But, in their rush to be ‘green’, advertisers have sometimes fallen foul of the advertising codes and been told by the ASA to ensure that the ‘green’ claims they make are more than just hot air.  Click here to read more.

It’s not just ads for wind farms that raise the temperature at the ASA. An ad for Tesco in North Wales raised the ire of many who lived in or near Bangor. How local is “local”? In our second article with an environmental theme, read about the lessons to be learned from ASA adjudications on claims for farms of very different types. Click here for more.

The ASA and CAP recently welcomed over 100 agency new recruits through their doors to be trained on the dos and don’ts of advertising. Also, we were in Bristol last month to update practitioners in the area on the latest developments in ad regulation. To learn more about our training and events, click here.