As a subscriber to Update@CAP you’ve probably visited the CAP website and hopefully you’ve found some of the helpful resources. But did you know that CAP can give you free advice on whether your campaign risks getting your company into trouble with the ASA? Our team of advisers know the CAP Code inside out.  They have in-depth knowledge of the latest ASA adjudications and so are well-qualified to spot potential problems with your campaigns and advise you on the changes you should make. And, for the next two months, if you call the CAP Copy Advice team, you could win up to £50 of Amazon.com vouchers. Find out more about our copy advice promotion.
 

You might have looked at the ASA Annual Report and CAP review of the year when we alerted you to its publication at the end of last month. If you didn’t or would like a re-cap of the main facts read our summary.

In recent months the ASA has investigated and upheld complaints against TV ads for premium-rate services on the grounds that they promoted services that were, or seemed to be, of a sexual nature. Those rulings serve to remind advertisers in this sector what is and is not acceptable and how the BCAP TV Code is applied.  Find out more.

The Committee of Advertising Practice (CAP) has announced a new restriction on non-broadcast ads for alcoholic drinks. The new rule allows factual information about an alcoholic drink's contents but forbids any type of health claim. It is accompanied by a CAP Help Note.  Read more and access the new rules and Help Note.

OFCOM’s consultation on the advertising of food and drink to children ends on 30 June. It’s your chance to have your say. But you don’t have much time.  Find out how to respond to the consultation.

The Department for Culture Media and Sport (DCMS) and the Gambling Commission have recently published joint guidance on how they consider the Gaming Act 1968 applies to advertisements for remote gaming, after concerns that some recent non-broadcast ads were illegal.   Read more and access the guidance on the CAP website.

Do you know your LOCOG from your LOAR and your OSPA? What are IOC and IPC? BOA and BPA? Does it matter? After all, 2012 is six years away. Well, yes, it does matter. And sooner than you might think.  Find out more.

What happens when the ASA gets a complaint about my marketing material? How can I get my DM checked in the first place? Marketers got the answers to those questions and many more by meeting CAP and ASA staff at events and training seminars already held this year. Click here to find out more.

CAP's Advice:am series will be focusing on motoring advertising and DM for its next seminars and CAP will be going to Bristol for its annual Regulation Update. There's also training for IPA agencies in October on their responsibilities as part of the self-regulatory system. Get more information on future events and training.