	February 2006

The Committee of Advertising Practice (CAP) is the industry body responsible for the UK advertising codes. The Non-broadcast Committee is responsible for the British Code of Advertising, Sales Promotion and Direct Marketing that applies to non-broadcast marketing communications; the Broadcast Committee is responsible for the Broadcast Advertising Codes. The Advertising Standards Authority is the independent body that endorses and administers the Codes.

Updated CAP and BCAP Codes

CAP and BCAP have made technical amendments to their Codes to reflect changes in the law. Click here to find out more.

CAP confirms that its Code covers viral advertisements

To clear up speculation within the industry that virals are outside the scope of the CAP Code, CAP has issued a Help Note that explains its policy on viral ads. Click here for more information.

Check-up leads to pulling of toothpaste ads

Monitoring by BCAP resulted in ads by two toothpaste manufacturers being adjudicated on by the ASA and withdrawn because of the way they used recommendations by dentists. Click here to find out more about the rulings and the work of the Monitoring team.

Topics for 2006 Advice:am seminars confirmed

To help ensure your marketing communications comply with the advertising codes, CAP will continue its popular Advice:am seminar series in 2006. Click here to find out what we've got planned for the near future.

Redemption!

A recent ASA adjudication has highlighted misleading ads for reduced monthly charges for phone services. Click here to read more.

Food for thought

Last year we thought the OFCOM consultation on changes to the BCAP Codes would have finished by now but it has not even started yet. Click here to find out CAP and BCAP’s latest news.

Young’s adjudication sets benchmark for alcohol advertisements

In January, the ASA adjudicated on a complaint about an alcoholic drink ad since the CAP Code and the BCAP TV Code alcohol clauses changed last October. Does it shed light on how the ASA will interpret the new clauses? Click here to find out.

Can I phone your friend?

A recent ASA adjudication has revealed some pitfalls in not obtaining consent before sending commercial e-mails to someone whose prior consent you have not obtained. Click here to read more.

Traditional Chinese medicine – just what the Doctor ordered?

Having the right to make an informed decision about healthcare is one of life’s most important decisions. Some recent ASA adjudications have spotlighted the misleading claims made by certain traditional Chinese medicine practitioners; click here to find out more.

Compliance

Do you know how the ASA and CAP Executive works to ensure compliance with the CAP Code. If not, visit the new compliance section on the CAP website or click here.

Stamping out advertising scams

You might think scams perpetrated by others are nothing to do with you. But, if so, you would be wrong. Click here to find out why.

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