	December 2005

The Committee of Advertising Practice (CAP) is the industry body responsible for the UK advertising codes. The Non-broadcast Committee is responsible for the British Code of Advertising, Sales Promotion and Direct Marketing that applies to non-broadcast marketing communications; the Broadcast Committee is responsible for the Broadcast Advertising Codes. The Advertising Standards Authority is the independent body that endorses and administers the Codes.

Festive advice on trying to sell-out Christmas stock

Seasonal tips on avoiding problems with the ASA when promoting Christmas, New Year or, indeed, any bargains. Click here to read them.

Flashing without getting caught

Front-page flashes are in the news again. Click here to read a summary of advice on getting your front-page flashes right and see where to get more flashy advice from CAP.

When cascading pricing descends into misleadingness

Not many of us can resist a bargain. After all, if that mp3 player was a must have at £299, it would be positively stupid to resist it when it’s been slashed down to £249. Retailers are always keen to ensure we know when they’ve reduced their prices; a problem arises, however, when they become a little too zealous with the savings claims. Click here to find out more.

The most important meal of the day

We all want our children to be healthy, energetic switched-on individuals and a good way of helping them achieve that is through their diets. Some recent ASA adjudications have highlighted the benefits of certain foods and the perils of ignoring a high fat, salt or sugar content. Click here to read about them.

CAP finds plenty of slimming ads break the Code

It takes an iron will not to succumb to the mountain of chocolates, sweets and puddings at Christmas. Few of us will escape the festive season without piling on a pound or two and, for most of us, the New Year is a desperate merry-go-round of diets and gyms. So, how compliant with the CAP Code are the plethora of slimming ads we see at that time of the year? Click here to find out.

CAP trains publishers on rules for health and beauty ads

”Does it seem too good to be true?” That is the question CAP told magazine publishers to pose themselves when they are asked to run a slimming, skin care or hair treatment ad. CAP’s Advice:am seminar on ads in the health and beauty sector, held in conjunction with the PPA, educated a packed audience on how to identify typical problems found with health and beauty ads. Click here to learn how you can spot problems in health and beauty ads.

Advice:am - Get the full measure: foolproof advice on the new rules for alcohol advertising

On 5 October, CAP and BCAP gave a free briefing to marketers on recent changes to the alcohol advertising rules and guidance. Click here to find out what attendees were told.

Gambling ads to be regulated by the ASA

The ASA will regulate both broadcast and non-broadcast gambling advertisements under the Gambling Act 2005. Click here to find out more.

Constraining the youth appeal of alcohol ads

Revised rules for the content of alcoholic drink ads are now in force. Do you know what the main changes are? Click here to find out and to read about OFCOM and ASA research.

Review of CAP Events in 2005

CAP has been busy running and attending events throughout 2005 explaining to marketing practitioners how to make sure their marketing communications comply with the advertising standards codes. As well as attending outside events, we launched our breakfast training seminar series, Advice:am. We have talked to everyone across the industry, from direct marketers and sales promoters to agencies, broadcasters and magazine publishers. Click here for a round up of a very full year.

CAP Events in 2006

If you have attended or heard about our events in 2005, you’ll probably want to know what we’ve got planned for 2006 and how you can take part. Click here for the information you need.

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