	June 2005

The Committee of Advertising Practice (CAP) is the industry body responsible for the UK advertising codes. The Non-broadcast Committee is responsible for the British Code of Advertising, Sales Promotion and Direct Marketing that applies to non-broadcast marketing communications; the Broadcast Committee is responsible for the Broadcast Advertising Codes. The Advertising Standards Authority is the independent body that endorses and administers the Codes.

Ever faster Internet speeds

Even when time isn’t money, everyone wants to get where they’re going faster. Faster life. Faster pace. Faster communications. But claims for faster Internet are not always what they seem. Click here to find out whether the super-highway is a one-way street.

“Get up to 60% off at the One-stop shop”

A recent ASA adjudication has illustrated some of the lessons for money-off claims, especially those “up to XY% off” price claims that both consumers and promoters often find so confusing but oh so powerful an incentive for the consumer to purchase and for the promoter to clear some stock. Click here to read more.

Leaving on a jet plane - or maybe not

Planning to go away this year? Seen an offer that is too good to be true? Well, although it could be true, you might find it was too good to last and now is no longer available. Click here to find out more.

Ticket pricing revisited

In April 2004 CAP issued a Help Note on Ticket Pricing. After monitoring advertising for entertainment events and consultation with the industry and the OFT, the ASA has re-assessed its position on ticket pricing advertising and CAP has revised its Help Note. Click here to read more.

Don't copy the 'copy cat' ads

The ASA has recently ruled on complaints that have objected that children might emulate dangerous or anti-social behaviour depicted in ads. The advertising codes for both broadcast and non-broadcast media cover emulation and the ASA has acted to ensure that ads that break the relevant code no longer have the potential to cause harm to kids. Read more.

Important information for teleshopping broadcasters

Teleshopping claims, just like those in ads in other media, need to be legal, decent, honest and true. That means they should not mislead. An element of hyperbole is perhaps natural in a teleshopping environment but consumers should not be exposed to claims that are untrue or irresponsible. Click here to read how BCAP has been challenging some teleshopping infomercials.

Read all about it! National Press Survey 2004

A National Press survey published by the ASA Compliance team has revealed an encouragingly high 99.3% compliance rate with the CAP Code. The survey was undertaken over a six month period between March and August 2004. The objectives of the survey were to assess compliance rates, ensure that a level-playing field is maintained for marketers and identify problems and bring them to the attention of the ASA or CAP. Read more.

Gambling on legality

The number of ads for on-line gambling facilities seems to be stacking up quicker than a croupier’s chips but are they all winners? CAP believes not. Click here to find out more.

Advice:am Marketing Masterclass

On Thursday 19 May, CAP opened its doors bright and early for a spot of ‘Advice:am’, a free presentation to marketing professionals on the rules and regulations for sales promotions. The ‘morning masterclass’ was run in conjunction with the Institute of Sales Promotion (ISP) and offered expert advice to anyone involved in sales promotions. Read more.

Tell us what you think about Update@CAP

We'd like you to tell us what you think about Update so that we can make sure we're delivering the news you need. Please spare two minutes of your time to complete our short online questionnaire. Click here to take part.

The One-stop ASA Shop: how tough it really was on complaints on broadcast ads in the first quarter of 2005

The ASA now publishes adjudications on complaints against broadcast ads weekly whereas Ofcom, the ITC and the Radio Authority published them far less frequently. The resulting more frequent media comment and some high profile adjudications have led some industry observers to believe the ASA is setting out to be tougher than previous broadcast ad regulators. ASA Director General, Christopher Graham, addressed that misconception at the recent Marketing Week TV Conference. Click here to see the figures that set the record straight

You have received this e-mail because you subscribed to receive e-mail updates from us. Click here to unsubscribe or edit your subscription.