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Latest news

Keep up to speed with the latest developments and announcements in advertising regulation and how they impact on industry.

Below are latest articles we have issued. Older articles can be accessed in our News archive.

Webcast of Advice:am seminar on the new CAP and BCAP Codes

14 July 2010

The new UK Advertising Codes will come into effect on 1 September 2010 when the ASA will begin to apply the new rules. Watch the advice seminar to help you get up to speed with the changes.

CAP Chairman announces his retirement

13 July 2010

Andrew Brown has announced his retirement from the Chairmanship of the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). Andrew has chaired CAP since 1999 and BCAP since 2004 having led the industry task force that negotiated the ‘contracting out’ of broadcast advertising regulation from Ofcom.

More effective, efficient and in tune with our stakeholders - The ASA’s Preliminary Response to the Process Review

24 June 2010

The Advertising Standards Authority has published its preliminary response to the Process Review of its core functions, conducted with the help of independent consultants. The review has helped to identify a number of improvements which will benefit consumers as well as advertisers by making our operations quicker, more efficient and effective.

Child’s play: Why advertising regulation takes a grown-up approach to protecting children

24 June 2010

Arguably, the cornerstone of the UK advertising regulatory system is the emphasis it places on protecting children. This has always been the case but it is perhaps now, more so than ever, that the system has to demonstrate its commitment to, and effectiveness in, upholding this aim.

Be CAP Code smart about Environmental claims

24 June 2010

If you want to be CAP Code smart, avoid advertising claims such as “environmentally friendly” unless you can provide convincing evidence that your product will cause no environmental damage.

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Watch new Advertising Codes seminar

Watch the recording of one of the General Overview of the new Advertising Codes training seminar. All you have to do is login or sign up to CAP Services if you are not already a registered user.

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Gambling advertising seminar

9 September - designed to update marketers in the gambling industry on the latest guidance and recent ASA rulings to help ensure marketing communications comply with the Advertising Codes.

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