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BCAP Code

This first edition of the BCAP Code comes into force on 1 September 2010. It replaces the four previous separate BCAP Codes for broadcast advertising.

This Code applies to all advertisements (including teleshopping, content on self-promotional television channels, television text and interactive television advertisements) and programme sponsorship credits on radio and television services licensed by Ofcom.

A code of practice that applies specifically to non-broadcast advertisements – the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) – is the responsibility of our Non-broadcast arm.

Advertisers, agencies and media owners are urged to  sign up to our Newsletters to receive news, advice and practical guidance on the new Advertising Codes.

The UK Code of Broadcast Advertising (BCAP Code)

Online version

Hard copies

Read on how to order hard copies of the new UK Advertising Codes.

PDF copies

Download printable pdf versions of each section of the BCAP Code.

AdviceOnline Database

Help Notes

Check out our Help Notes for formal regulatory guidance on the application of the Advertising Codes.

Bespoke Copy Advice

Need fast, confidential advice on whether your ad campaign complies with the rules?