About us
Admired around the world for its creativity, the UK advertising industry sets the standard in successful self-regulation. Our industry is governed by codes of practice that are designed to protect consumers and create a level playing field for advertisers.
The Codes are the responsibility of two industry Committees - the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) and are independently administered by the Advertising Standards Authority (ASA).
Read our chairman's introduction to CAP and BCAP.
The UK advertising industry is respected and emulated around the world, not only for its creativity and effectiveness, but also for the well-established system of self-imposed controls it has developed for advertising. Visit this section for more information on how the regulatory system works and what are the benefits of self-regulation.
The Committee of Advertising Practice (CAP) was set up in order to regular non-broadcast advertising. Find out more about CAP's role, CAP members and relevant industry panels - Sales Promotion and Direct Response Panel (SPDRP) and the General Media Panel (GMP).
The Broadcast Committee of Advertising Practice (BCAP) is responsible for writing and reviewing the broadcast advertising Codes. Find out more about BCAP's role, BCAP members and industry panels - Sales Promotion and Direct Response Panel (SPDRP) and the General Media Panel (GMP).
The Committees of Advertising Practice (CAP and BCAP) are supported in their work by the Advertising Policy and Practice team that sits within the overall structure of the ‘ASA system’ for UK advertising regulation. Find out more about the team's responsibilities and meet the senior management.
The section offers the latest Annual Report summarising our and ASA's work and you can also download copies of our past Annual Reports.